With advertising bans eroding direct tobacco advertising and promotional opportunities, tobacco companies are embracing more covert means of keeping their products in the minds of current and potential consumers. Promotions at dance parties, 2 themed nights in hip clubs, 3 bars and music festivals, 4 and disguising market research as sampling promotions 5 are examples of identified strategies. While the world wide web WWW is being used extensively to sell cigarettes, 6 its largely unregulated status holds much potential as a vehicle for both promoting smoking and particular brands of tobacco products, and for promoting antismoking discourse. The WWW is no longer a vehicle to simply retrieve information and purchase goods, it is now a fully interactive and participatory platform. We are particularly interested in websites that appeal to youth and young adults, the same target population for tobacco companies. It has the potential to be a fruitful place for tobacco marketers to turn their efforts.
Since YouTube is part of the universal Google account system this article will drift back in forth. First, you may be surprised to know that the umbrella Google policies that reign over YouTube do not mention an age requirement. That would actually be a problem under the rules. Instead of telling you at sign-up what the policy is, YouTube provides the following information on a parental resource page:.
Skip to search form Skip to main content. A content analysis of smoking fetish videos on YouTube: regulatory implications for tobacco control. The analysis of smoking fetish videos revealed that the smoking fetish videos are prevalent and accessible to adolescents on the website.
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